You have the chance to tell a story. How? There’s a narrative to behold in your brand and marketing strategy—if you commit to defining and shaping them. And it’s easier than you think.
Christine Hollinden, AM&AA member and founder of Hollinden | inbound + strategists, is dedicated to helping M&A firms and their clients be more than buyers and sellers but storytellers. Hollinden works with service-based firms seeking sustainable marketing results. The mission of the company is to identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams.
In this article, we will highlight how Hollinden works to help you understand your audience, optimize your lead generation, and how Hollinden utilizes a popular all-in-one inbound marketing tool to be a facilitator for businesses looking to develop focused messages.
Content is king. However, Christine Hollinden articulates that M&A content is not centered around expert advice or guidance. Marketing in this industry is about understanding your audience and the conscious and unconscious questions they ask.