Henry Ansah, Author at Alliance of Merger & Acquisition Advisors

by Henry AnsahSeptember 27, 2022 Blog, Business, General Business Brokerage, Uncategorized, Using a Professional0 comments

Marketing today is doing all that you know you’re not.

You have the chance to tell a story. How? There’s a narrative to behold in your brand and marketing strategy—if you commit to defining and shaping them. And it’s easier than you think.

Christine Hollinden, AM&AA member and founder of Hollinden | inbound + strategists, is dedicated to helping M&A firms and their clients be more than buyers and sellers but storytellers. Hollinden works with service-based firms seeking sustainable marketing results. The mission of the company is to identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams.

In this article, we will highlight how Hollinden works to help you understand your audience, optimize your lead generation, and how Hollinden utilizes a popular all-in-one inbound marketing tool to be a facilitator for businesses looking to develop focused messages.

Content is king. However, Christine Hollinden articulates that M&A content is not centered around expert advice or guidance. Marketing in this industry is about understanding your audience and the conscious and unconscious questions they ask.

What can be done to break down the process
How to go about it
What mistakes do owners make when determining value to their company (e.g., enterprise value versus top line revenue, etc.)

Hollinden is a HubSpot partner. HubSpot, the leading marketing, sales, and service platform helps companies to attract visitors, convert leads, and close & retain customers. Together, Hollinden and HubSpot work with you to nurture your leads through marketing automation. According to HubSpot, inbound marketing is all about “…valuing and empowering these people to reach their goals at any stage in their journey with you.”

In the interview below, Christine shares an anecdote illustrating the power of marketing automation. A client in the M&A industry sent out an initial email to strategic buyers that garnered a fair response. However, Hollinden thought the ‘one and done’ approach was missing an opportunity. They devised a workflow where a follow-up email was triggered by anyone who either didn’t open or didn’t engage with the prior email. The results? The second email achieved a 48% open rate. If you don’t know, this is an exceptional statistic based on how large the contact list was (Seasoned email campaigns are considered a success when open rates average in the 20% range to give some context). The engagement and interest were now there. As business people, we are constantly busy and bombarded with emails. The audience just needed a second reminder—a personalized touchpoint—to reengage. And the workflow didn’t stop there. The strategic buyers ultimately received an informational email educating them about the services (buy-side, sell-side, valuation, and value growth) the firm offered.

Hollinden is here to help you sift through the data (the good data) to make your audience more defined. “When you know who you’re talking to, you can develop focused messages,” says Christine.

Learn more about AM&AA and how its organizations like Hollinden leverage the M&A network.

Watch the full video interview between AM&AA and Christine Hollinden, taken at the 2022 AM&AA Summer Conference in Dallas.

Article reference: https://www.hubspot.com/inbound-marketing

by Henry AnsahJuly 16, 2022 Blog0 comments

Destination Deal: 2022 AM&AA Summer Conference Recap — Dallas, TX

The 2022 Summer Conference was a success. Thank you so much to each and every sponsor, exhibitor, speaker, and attendee from around the country that joined us at the historic Adolphus Hotel in Dallas, TX.

The conference featured nine educational sessions where the M&A industry’s leading thought leaders shared their knowledge and expertise with nearly 300 attendees. Let’s highlight a few of them.

In “Statistics and Commentary on M&A Today,” thought leaders dissected today’s robust deal market, how the pandemic led valuation volumes to drop, and much more.

“ESG: Finding Sustainability”

ESG (Environmental Social Governance) initiatives of a seller are quickly becoming a growing part of due diligence
After improving your ESG strategy internally the next step is to look at all suppliers and vendors and their ESG commitment
Investors are beginning to look at Sustainability reports as much as financial reports when analyzing a target acquisition

“Innovative Success Stories That Have Helped Close Deals”

Many industries are showing recovery from the pandemic. The industries that have not recovered are experiencing deeper levels of due diligence so the buyer can analyze risk properly.
The current economy is increasing the use of earnouts, equity kickers, and seller financing in middle market deals
Macroeconomic issues of the last two years impacting sellers are making the negotiation of a transaction more complex.

“The Changing Landscape Around Interest Rates”

Even with the increase in interest rates deal flow in the middle market remains strong and steady.
The volume of Healthcare deals in the middle market is clearly outpacing all other industries

And what did we learn from “How Companies Boost ROI By Investing In Human Capital? One speaker put it plainly: “Create an experience. People never forget an experience.”

In addition to two days of education and insights, the Summer Conference featured two of its flagship events: Deal Connect and 1-on-1 Meetings. Deal Connect gave attendees the opportunity to facilitate deal opportunities in front of pre-screened Investment Bankers and M&A Intermediaries while the latter engaged the M&A community attendees with the latest trends, deals, and new relationships.

The Summer Conference in Dallas was fun and informative. If you missed it, it’s important to remember this is a bi-annual conference. Mark your calendars and make plans to join AM&AA for the 2023 Winter Conference in St. Petersburg, Florida. Official dates will be announced soon. Keep with AM&AA online for all the latest.

AM&AA membership grants you discounted pricing on the bi-conference and many other perks and advantages for M&A professionals. Get started here.

SEE PHOTOS FROM THE 2022 AM&AA SUMMER CONFERENCE

by Henry AnsahJanuary 18, 2022 Uncategorized0 comments

Webinar: The Stakes are High: Understanding the Nuances of the Cannabis and Hemp Industry

In this webinar, you will learn the answers to key questions like:

What are the legal liabilities and ramifications of not properly conducting acquisition due diligence?
What are the intricacies involved?

Find the answers to these questions and kickstart your next business venture.

by Henry AnsahJanuary 13, 2022 Uncategorized0 comments

Webinar: Don’t Sleep on Culture: How People Strategy Should be at the Center of the Diligence Process

You will walk away from this webinar with an understanding of how HR affects the success of M&A activity through three main strategic areas of focus:

Integration Risk Management Plan: define and monetize HR risk and threats to the successful execution of the deal; strategize on corrective action as risks and threats surface.
Culture Integration Plan: define desired merged culture; strategize and execute a cohesive integration plan. How to use HR analytics to set and monitor goals.
Retention Plan: define and monetize a successful retention plan with clear objectives and goals; use KPI’s to monitor progress and be prepared to adjust quickly. How to use HR analytics to set and monitor goals.

by Henry AnsahJune 22, 2021 Uncategorized0 comments

AMAA Summer Conference – Connect 2021

AM&AA brings back the world of middle-market mergers and acquisitions live and in-person this summer in Dallas, Texas!

Network with hundreds of decision-makers, including M&A advisors, capital providers, and investment bankers. Whether you’re on the buy or sell side, you won’t want to miss this must-attend industry event that will yield new deal connections and results.